Limit Partners With Cowbell to Drive Automation With Prime 250

Limit has partnered with Cowbell to address the changing needs of businesses affected by cyber incidents.

Limit has partnered with Cowbell, a full-scale cyber insurance provider supporting companies with up to $250 million in revenue, to address the changing needs of businesses affected by cyber incidents. Cowbell Prime 250 is now available through Limit, enabling retail agents to offer standalone cyber coverage with dedicated limits for a variety of cyber incidents – not just data breaches.

This integration comes at a time when businesses are increasing their reliance on digital technologies and looking for additional financial protection beyond the cyber insurance coverage options that have traditionally been available. The diversity of today's cyber threat landscape has caused an increasing demand for robust and customizable cyber policies that are also easily accessible.

Cowbell makes it easy to address the evolving threats posed by today’s cyber environment. Available in 50 states and Washington D.C., Cowbell provides standalone cyber insurance on an admitted, surplus or excess basis.

As part of our partnership, retailers will be able to present highly targeted quotes and recommendations to their clients based on continuously updated risk insights and industry peer benchmarking. With Cowbell, insureds can access up-to-date information regarding cyber exposures, empowering them to continuously manage their cyber risk and improve their risk profile so that they can optimize their coverage over time

A core integration, Cowbell Prime is designed for agents and policyholders alike. As a standalone cyber insurance program, retailers can provide straightforward, modern coverage tailored to the needs of insureds.

Coverages offered in Cowbell Prime 250 include the following:

  • Third-party Liability Costs
  • Business Interruption Loss
  • Extortion Costs
  • Cyber Crime Loss
  • Data Restoration
  • System Failure
  • Bricking Cost
  • Contractual Damages
  • Missed Bid
  • Reputational Harm Expense
  • Utility Fraud Attack
  • Media Liability
  • Cryptojacking
  • And more

Retailers can take advantage of Cowbell Prime 250 by logging into their Limit accounts and accessing it via the dashboard.

If you have any questions about Limit’s partnership with Cowbell, please reach out to us at

Get Faster Quotes With Limit

Limit is a digitally-native wholesale insurance broker working on behalf of retailers in multiple lines of insurance and across the United States. Our platform allows clients to:

  • Obtain instant quotes from top cyber insurers
  • Find up to $3M in Insurance coverage automatically
  • Receive a plan with customizable and comprehensive coverage
  • 24/7 support

Limit is building a lean, tech-enabled business that can efficiently deliver insurance policies which are tailored to the needs of individual clients. We have taken some of the first steps to revolutionizing the industry and welcome you to learn more on our website:

Please reach out and connect with us and our representatives on LinkedIn as well.