Lockton Affinity Chooses Limit for Digital Brokerage

Lockton Affinity, a leading group insurer, and Limit, a digital brokerage platform, have announced a strategic partnership.

Lockton Affinity has partnered with digital brokerage platform Limit to power cyber and other commercial insurance placements for Lockton Affinity’s vast network of small and midsize clients. Key to this is Limit’s recently-unveiled Bridge product, which was custom built to empower Lockton Affinity brokers to instantly quote and bind commercial lines with their directly appointed carriers via Limit’s intelligent digital platform.

“We think Bridge is an absolutely transformative technology: Lockton Affinity uses our proprietary digital platform to leverage their own direct carrier relationships, as the broker of record. Limit also has an expert wholesale brokerage division with access to another fifty markets to assist, if needed, to get the deal done right.
Our partnership drives even greater productivity for Lockton Affinity so they can focus on what they do best: building robust insurance programs and advising their clients on coverage and claims. Bridge eliminates repetitive brokerage processes for their talented teams while freeing the corporation from the huge lift of needing to build their own platform.”

- Shea McNamara, Head of Sales, Limit

“At Lockton Affinity, we handle incredible volumes of micro and small company commercial programs across the US. We see the great potential of digital transformation for our business as well as insurance brokerages everywhere, and we’re excited to take a step forward with Limit Bridge. This is a game changer for our profitability, speed, and service by empowering our brokers.”

- Jeff Severino, SVP, Lockton Affinity

Lockton Companies is the world’s largest privately held insurance broker. Its subsidiary Lockton Affinity is a leading group insurer, focused on providing specialized coverage for franchises, non-profits, professional organizations, trade groups and associations. Lockton Affinity also provides significant account handling capabilities to the broader Lockton Companies.

Limit is the one-stop-shop for specialty commercial lines. Limit’s Bridge platform enables brokers to instantly apply, quote, compare, and bind with their directly appointed carriers. Additionally, brokers can access 50+ markets through Limit's expert wholesale division. Limit focuses on cyber, management, and professional liability lines of insurance. Together, Lockton Affinity and Limit will be pushing the limits of productivity for commercial insurance.